Okay, first, I have to talk about this label. Where the hell did it come from? We received three tapes in the mail from them, all good, all with killer design, colorful, and with a palatable universal composition (something I typically really like, a label “theme”). Turns out, they’re based in Portland, Oregon and have even started distributing tapes by mail order from other labels across the country as well. You get a distinct feeling that whoever is in charge is really enjoying the process involved in this, there’s serious love coming from this establishment even though it might just be getting it’s first legs.
The other tapes available are worth checking out, but I found this one to be the easiest to write about (which isn’t saying much, the general information on all this stuff is somewhat limited, either that or I’m just stupid). Basically, it’s a fella named Danny living in San Francisco making, as the label writes, “hazy pop of prime Elephant 6”. That’s definitely the quickest identifier of this music, simple chord progressions, ultra bright bass sounds, sometimes blown-out yet subtle recording, it’s like he heard the Neutral Milk Hotel records and said, “well, I don’t have a whole bunch of people who know how to play exotic horns or anything that can help me out with this, so I guess I’ll just do it myself”. And that he did, a really impressive and vivid album was made in this guy’s bedroom, for the first seven tracks, that is. The last is an extra long rambler outdoors (aptly titled “a midafternoon walk on prince to broadway in summer”), a real pleasant way to close this short introduction to something you can probably expect to hear a lot more about in the future. If this is your bag, definitely climb in.
Silkscreen covers, opaqe orange tapes with b&w labels