Cassette Gods: Shiloh

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Shiloh - "MRS" (Rhed Rholl)

a new nashville based label called RHED RHOLL RECORDINGS sent me a tape by a chicago based band called SHILOH. The bands release, titled "MRS", has 10 nice indie-ish pop rock ditties that are clearly inspired by their indie-ish pop rock predecessors (weezer, pavement, etc). the songs are good, well produced, and the artwork/cassette itself looks cool. however, I have to admit that SHILOH is a bit too conservative/generic for my picky taste when it comes to indie-ish pop rock… but maybe it's your thing?! so check it out HERE and check out RHED RHOLL RECORDINGS HERE

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Founded April 2007 A.D.

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It should be obvious, this is a webzine we created to put cassette releases and the format of cassette itself on a pedestal. We are not doing this to be some sort of cassette snob, more-DIY-than-thou elitists or anything. We are doing it because all the formats that sound can be presented on are exciting and provide unique ways of shaping the listeners experience... so it is a shame that any one of these formats would fall by the wayside. Cassettes provide a listening experience that is similar to vinyl because of the intermission/moment of pause created by changing sides of the tape, but can be of almost any length between 30 seconds a side to an hour. Tapes can also be listened to in a car or while jogging.
While today this format helps keep the home label alive, its almost a dream to remember that once every musician from Michael Jackson to REM had their releases on cassette. Cassettes were a legitimate format, not just for the DIY underground. Maybe we (thats you too) are the last guardians of this format. Maybe someone, someday will popularize cassettes again. In the meantime we keep the reels turning. A little offering because at least there are a few of you that know there is more than one god of this land.

-- first CG post by Brian Miller April 2007

Shiloh - "MRS" (Rhed Rholl)

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