THE BINARY MARKETING SHOW
“A Short-Term Fix for a Long-Term Death”
(Already Dead Tapes)




“When in the Course of human events it becomes necessary for one people to dissolve the political bands which have connected them with another and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature’s God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation…” 

The Binary Marketing Show’s “A Very Old Conversation” opens “A Short-Term Fix for a Long-Term Death,” and the importance and grandeur, definitely bittersweet, that is instilled in it, made me long for a speech to be overlaid on top of it. I felt the opening paragraph of the Declaration of Independence was a pretty good start. So there it is.

“Short-Term Fix” is also filled with the idea of separation, of you from your life on this earth, and prolonging that inevitable for as long as humanly possible. It’s a glitchy pop slurry of Sparklehorse intuition and Broken Social Scene execution (the low-key stuff, like “Anthems for a Seventeen-Year-Old Girl” or “Major Label Debut”) run through Crash Symbols’ internet server on the way to Already Dead. That means it’s got hooks for days, it’s packed with creativity, and nothing can stop it from sinking its teeth into your waking consciousness. All you have to do is press play on the thing.

But that darkness undercuts it, balances the sweet with the sour, the unpleasant undercurrent of encroaching mortality. Yep, death is coming for all of us, but we can probably smile a little bit, and at least begin to contemplate the meaning of our existence a smidge, while we bliss out of “Short-Term Fix.” You take the positive with the negative, no? That’s what makes life – as well as this gem of a tape – interesting.

The Binary Marketing Show

Already Dead Tapes


--Ryan